David Ottlik, CEO, Co-founder, Synetiq Synetiq is a revolutionary neuromarketing company that uses biometric data from wearable sensors to help advertisers, broadcasters and film producers make more engaging and more effective content. Synetiq leverages recent developments in wearable bio-sensor technology to understand how people feel when they see an advertisement, TV show or movie, and helps its clients create more engaging videos to increase sales and viewership. Synetiq’s approach, called crowdsourced neuromarketing, delivers unprecedented insights to understand customers anywhere in the world in a fast and cost-efficient way. Since founding the company in mid-2014, we have worked with international firms such as the BBC, HBO, RTL, VRT (Belgian Television), TNS, Tesco, Telekom, Telenor, Vodafone, Young & Rubicam, Havas Media, Mito and large advertisers from various sectors. Synetiq has offices in Budapest, Hungary and in London, UK. (http://synetiq.net) David has been effectively founding companies since the age of 14. Prior to co-founding Synetiq, David co-founded and led the international business development of Imprvd, a media consulting firm active in France, Hungary and in the US. David’s background in media, engineering and entrepreneurship allows him to effectively lead Synetiq’s diverse team of scientists, engineers and media professionals and to bring scalable neuromarketing insights to more and more companies by leveraging biometric data from wearable devices.