Which companies do Israelis trust the most?

For the first time, "Globes", in collaboration with its market research partner Statista, has awarded the title of "Israel’s Most Trusted Companies" across seventeen industries, on the basis of recommendations by Israeli residents.

The Most Trusted Companies were chosen on the basis of a comprehensive approach to assessing trustworthiness. Three pillars were considered: customer trust, investor trust, and employee trust.

The analysis of the findings was a three-stage process:

1. Market definition: All companies listed on a stock exchange, whether in Israel or abroad, with their headquarters in Israel, were considered in the study.

2. Extensive survey: The basis of the analysis was an independent survey among a sample of about 5,000 Israelis, who rated companies they knew for all three pillars of trust. Altogether, more than 17,000 evaluations of companies were submitted. The survey was carried out between November 20 and December 18, 2022.

Participants in the survey were presented with a random selection of relevant companies from which they could choose up to six with which they were familiar. On average, each participant assessed four companies.

For each pillar of trust, respondents were presented with a list of detailed statements to which to react. Examples:

From the point of view of a potential customer:

• I trust this company to treat me fairly as its customer.
• I trust this company’s products and services.
• If I have a complaint as a customer of this company, I trust it to deal with it to my full satisfaction.

From the point of view of a potential investor:

• I believe that this company will be a good long-term investment.
• I trust this company’s values.
• I am confident that this company is led by qualified people.

From the point of view of a potential employee:

• I believe that this company treats its employees fairly.
• I believe that this company pays its employees well.
• I believe that this company offers good career development opportunities.

In determining the final score in the survey, the assessments of customers or investors were given greater weightings than those of employees: 40%, 40%, and 20%, respectively.

The 200 leading companies in the survey went on to the next stage: social listening.

3. Social listening: This is a process of identifying and evaluating what is said about a company on the Internet, on news sites, in articles, on social media, and so forth.

Mentions of companies were monitored in real time in January and February 2023, and from historical data from October 2022 to January 2023.

The interpretation of sentiment towards the companies was carried out by means of textual analysis and computational linguistics in order to mark mentions as positive, neutral, or negative. The social listening score was based upon the number of positive and neutral mentions as a proportion of all mentions.

The final score and the ranking of the 150 companies

In calculating the final score, the survey was given a 90% weighting and the social listening score 10%.

The 150 companies with the highest scores earned the title of "The Most Trusted Companies in Israel for 2023". The final list is presented by sector.

Survey results:

Disclaimer

The selection of "The Most Trusted Companies in Israel for 2023" was carried out in accordance with scientific and independent journalistic criteria. The analysis and evaluation of the findings were performed by the statistics and market research department of Statista. Events that took place after February 9, 2023 were not taken into account in the analysis. This ranking should therefore not be used as a sole source of information. The information supplied in the ranking should be considered in conjunction with other available information. The quality and trustworthiness of companies not included in the ranking are not in dispute.

About Statista

Statista publishes rankings on various topics around the world in conjunction with selected media companies. This research and analysis service is based upon the success of statista.com, one of the world’s leading business data and information portals, providing relevant data for businesses, research, and market and consumer surveys on a range of subjects.

Published by Globes, Israel business news - en.globes.co.il - on May 11, 2023.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2023.