Personalized nutrition


CEO Lihi Segal, Marius Nacht, and chairman Yuval Ofek


Marius Nacht, Johnson & Johnson, Seventure Partners, and the Mayo Clinic

2015 2015
$17M $17M
25 25
"The launch was excellent, but nothing prepared us for the customers"
DayTwo: Let your stomach's bacteria tell you what to eat. "The challenge is to translate science into a service that people can use in daily life."
Gali Weinreb

DayTwo, a company that provides personalized nutritional recommendations on the basis of research into intestinal bacteria, began attracting attention a little less than a year ago. Dr. Eran Elinav and Prof. Eran Segal conducted the research at Weizmann Institute of Science. DayTwo was the first life sciences company to receive an investment from Check Point Software Technologies Ltd. chairman Marius Nacht through a fund he established for life sciences investments.

DayTwo chose to launch its product in Israel, and only later in the US, an unusual way of proceeding. The company promised healthier nutritional recommendations for the entire population, but its initial focus is on preventing the onset of diabetes in people with a pre-diabetic condition, and improving the health of diabetics. This is what happened to Nacht, who discovered that he was liable to develop diabetes. Nacht says that after being exposed to the technology, he managed to prevent his health from deteriorating, which gave him motivation for founding the company.

"The launch was excellent, but nothing prepared us for the customers," says CEO Lihi Segal. "When you develop a product and bring it into the world, the stage of guessing what consumers will like, with a little help from scientific and marketing experts, is over. In the launch, you discover what people really like and what they don't like."

Segal admits that the first product was "inadequate". "The first version was too complicated to use," she says. "For example, the marks that we gave food were not unequivocal enough. There were people whom we told that ice cream gets an A classification, meaning that it doesn't cause an increase in blood sugar. But if someone eats a liter of ice cream, the classification is downgraded to B. People didn't know exactly what to do. Our challenge was to translate proven and well-established, but complicated, science into a service that people can really easily integrate into their daily lives, and use it to change their behavior, and that's no trivial matter. We've made a lot of progress since then, but we can't say that the problem has been completely solved."

טארטאפים - day two-team / צילום: שלומי יוסף"

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