Cafe chain Aroma Israel is continuing its international expansion. This week, it opened its first branches in Ukraine capital Kiev and Cypriot resort of Limassol. The openings come a few days after the chain opened its second cafes in both New York and Toronto. All these branches are operated by franchisees, with Aroma directly owning a small stake.
The new cafes bring the number of Aroma's international branches to seven. It also has a branch in the Romanian port and resort of Constanta. Aroma plans to open more branches in New York and Toronto in the coming months.
Aroma said that, even though worsening economic crisis is worse in Eastern Europe, it will not scale back its development plan. Founded in 1994, Aroma currently has 96 cafes throughout Israel. Its annual sales are estimated at NIS 450 million.
Published by Globes [online], Israel business news - www.globes-online.com - on February 5, 2009
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