Red Bend solution to upgrade Sharp 3G phones in Japan

Red Bend Software's FOTA solution enables Vodafone 904SH users to upgrade their handsets without visiting a service facility.

Israeli start-up Red Bend Software, a provider of mobile software management technology, has announced that Sharp Corp. will use its firmware over the air (FOTA) update client suite to allow customers to wirelessly download software upgrades to the Vodafone 904SH handset offered by Vodafone KK in Japan. This function will enable Vodafone 904SH customers to upgrade their phones without visiting a service facility.

Red Bend's vCurrent mobile FOTA client suite is pre-installed on the Vodafone 904SH, a new 3G handset from Sharp. The handset is scheduled to be available in April 2006.

"This broad deployment in a major market illustrates the value of Red Bend's FOTA client technology," said Red Bend Software CEO Yoram Salinger. "Because of its proven speed and reliability, our solution has been selected by most of the world's leading handset manufacturers."

Users of Red Bend Software's FOTA technology include BenQ-Siemens, LG Electronics, Sharp, Sony Ericsson, and other large handset manufacturers.

Founded in 1999, Red Bend Software is a privately held company with corporate headquarters near Boston, and offices in Israel, China, Japan, and the UK. Investors include Carmel Ventures, Greylock Partners, Pitango Venture Capital, Poalim Ventures and Infinity.

Published by Globes [online], Israel business news - www.globes.co.il - on Tuesday, March 14, 2006

© Copyright of Globes Publisher Itonut (1983) Ltd. 2006

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