The new tool will entail the use of video and music clips, and special effects.
Video sharing site Metacafe has partnered with Universal Studios to create a special channel called "The Bourne Ultimatum"on Metacafe's site, where users will be able to create trailers using video clips, songs and special effects.
Universal Studios is collaborating with Metalink through its virtual studio Universal Ignited. Thousands of users have already used Ignited to create their own trailers since its launch a month ago. The term "mashup" refers to a process where people can make their own mix of music, video, and film content.
Metacafe CEO Erick Hachenburg said, "The enthusiastic responses show that people love incorporating Hollywood footage together with user-generated content."
Published by Globes [online], Israel business news - www.globes.co.il - on August 5, 2007
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