Satellite television broadcaster YES will commercially launch its high-definition TV (HDTV) service on December 23. The Bezeq The Israeli Telecommunication Co. Ltd. (TASE: BEZQ) subsidiary has completed a pilot among several dozen employees. Subscribers can already begin registering for the new service.
The HDTV package will cost NIS 39.90 per month, with a 36-month commitment. There is a one-time charge of NIS 139 for the set-top box.
YES CEO Ron Eilon predicts only 10,000 HDTV subscribers by the end of 2008, whom it defines as the first launch wave. YES invested NIS 80 million in the purchase of HDTV set-top boxes, suitable content, and launch systems.
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