Sources inform ''Globes'' that mobile advertising solutions developer Pudding Media Inc. is changing direction and has closed its US operations. The company is turning to the Asian market instead, and will open an office in Singapore.
As a result of the change, two US-based executives will leave their posts: VP products and marketing Eran Arbel and VP strategic partnerships Stoyan Kenderov.
Pudding Media CEO Ariel Maislos and his brother COO Ruben Maislos co-founded the company in 2007. Ariel Maislos told "Globes", "When we founded the company, I was based in the US. I've since returned to Israel, and our operations have become more directed toward Asia.
"We therefore decided to close inactive offices, and open an office in Asia. The company is growing fast, and we want to focus on suitable places. We'll hire 15 people for the new office, and they'll join the company's 30 present employees."
Pudding Media has developed a voice ID platform for smart advertising.
Published by Globes [online], Israel business news - www.globes-online.com - on July 9, 2009
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