Shufersal and Blue Square gained ground in September thanks to holiday coupons, which were redeemed at their supermarkets.
Israel's top two supermarket chains, Shufersal Ltd. (TASE:SAE;Pink Sheets: SSLTF) and Blue Square Israel Ltd. (NYSE: BSI; TASE: BSI) lost market share in October 2009, according to Storenext figures obtained by "Globes". Both chains gained ground in September thanks to holiday coupons, which were redeemed at their stores.
Independent supermarket chains Rami Levy Chain Stores Hashikma Marketing 2006 Ltd. (TASE:RMLI) and Kol Bo Hazi Hinam Ltd. gained market share at the expense of Shufersal and Blue Square.
Shufersal's market share fell to 36.7% in October from a peak of 38.5% in September and Blue Square's market share fell to 20.4%from 21.3%. Shufersal's market share is back to its pre-holiday level of 36.6% in August, while Blue Square's market share is still above its August level of 19.8%.
Published by Globes [online], Israel business news - www.globes-online.com - on November 19, 2009
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