Traffix also plans to use the games on its own site, "Grouplotto", which is considered to be very popular.
Israeli company Dreamam has signed a two-year, $2 million distribution agreement with Traffix (Nasdaq: TRFX). Dreamam has developed a system that combines instant-win games with online marketing and sales campaigns. Traffix is an Internet sales promotions company.
Traffix, traded at a market value of $75 million, will distribute Dreamam's solutions among its customers in order to promote the sales of Dreamam's products. Traffix also plans to use the games on its own site, "Grouplotto", considered to be very popular.
Dreamam, founded two years ago with a $1 million investment, is owned by the Asthtrom group (30%) and two private investors.
Published by Israel's Business Arena on 20 November 2001