Start-up iCognito raises $3.1m, recruits Isabel Maxwell as CEO

Blumberg Capital led the round, which included Garage Technology Ventures and Hitachi's corporate venture capital unit.

iCognito, an Internet content filtering provider that sells its Artificial Content Recognition (ACR) solutions in the enterprise, education and ISP markets, announced today that the company has completed a round of new financing led by Blumberg Capital and including Garage Technology Ventures and a strategic investment from Hitachi Ltd.’s Corporate Venture Capital (CVC) unit.

The start-up, which is based in San Francisco and Petah Tikva, has recruited Isabel Maxwell, former Commtouch president and daughter of the late Robert Maxwell, as its CEO. Bruce Taragin, partner at Blumberg Capital, said, "We are pleased that Isabel Maxwell has joined as CEO, bringing her knowledge and successful experience building enterprise software companies.”

"iCognito's new investors bring valuable support and contacts to the company, and I appreciate their vote of confidence in me to help take iCognito to the next level" said Maxwell. "The secure content management market is proven and growing rapidly worldwide, and I believe iCognito is now well positioned to compete hard and win."

iCognito's key partnerships for the product include: France Telecom, Hitachi., IBM, Intel, and Sun Microsystems. Leading ISPs in Europe and North America such as iVillage Access in the US, One & One in Germany, and France Telecom and IONET in France provide PureSight as a parental control feature.

SC Magazine recently gave iCognito's Puresight product a “Best Buy” rating.

Published by Globes [online] - www.globes.co.il - on 10 September 2003

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