Lev Leviev Diamonds has announced that it will open two stores in Dubai this year. Leviev has never concealed his business activity in the United Arab Emirates, and in the past has noted that his Israeli identity is well known and has never been a business problem.
One Leviev store will be a flagship boutique located in the most prestigious section of the Burj Dubai Mall, billed as the world's biggest mall, under the world's tallest building, the 2,000-foot Burj Dubai Tower. Construction of the store will begin in the fourth quarter of 2008, when the mall will be ready for tenants, and will be inaugurated when the mall opens to the public. The store will include elegant design elements, a private salon, and several thousand carats of extraordinary diamonds.
The second store will be a mini-boutique in the lobby of the new Atlantis Hotel on Jumeirah Palm Island, due to open in September 2008. This 300-square foot store will nevertheless have the key attributes of Leviev stores in London, New York and Moscow, and offer a selection of diamonds geared to the international clientele visiting the resort.
Leviev already has one store in Dubai, in the lobby of Al-Qasr Hotel on Madinat Jumeirah, which opened in March 2008.
Leviev's partner in Dubai is Levant Jewelers, headed by chairman Arif Bin Khadra.
Leviev president and CEO Thierry Chaunu CEO said, "Dubai is a very exciting international destination, and after our openings in London, New York and Moscow, illustrates the appeal that the Leviev brand has with the most exclusive diamond connoisseurs in the world."
Leviev chairman Lev Leviev added, "It is the next step for the evolution of our brand as Dubai is another epicenter of what we are witnessing in the world today: the demand for exceptional diamonds, true masterpieces of nature, by the highest achievers and connoisseurs who travel the planet".
Published by Globes [online], Israel business news - www.globes-online.com - on April 16, 2008
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