The Israeli start-up’s product changes color when the sell-by date is reached or if the storage temperature changes.
Israeli start-up Freshpoint Quality Assurance Ltd. has patented a sticker for food products that changes color when the sell-by date is reached or in response to a change in the optimal storage temperature. The company’s Time Temperature Indicators enable consumers to monitor food products and decide whether they are fit for consumption.
The company manufactures its stickers in collaboration with a leading international chemicals company under the brand name “OnVu”. The sticker’s ink changes color over time and in response to temperature. The ink becomes operational after exposure to ultraviolet light at the food manufacturer during the packaging process. The ink is programmed to change color when the sell-by date is reached or if there is a change in the optimal storage temperature.
Retail chains in the US, Europe, and the Far East manufacture the sticker for their private label goods.
Published by Globes [online], Israel business news - www.globes.co.il - on October 7, 2007
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