ICQ founders in interactive TV venture

The new service will provide live TV coverage over the Internet.

The founders of instant messaging service ICQ have launched a new Internet-based live television network, which will provide an alternative to existing video sharing networks such as YouTube and others. The new service, Knocka TV, will offer content generated by independent professional and non-professional producers packaged and streamed via simultaneous, linear netcast.

The content is then edited and displayed on Knocka’s range of TV-like channels. Community features on Knocka include text chat, and video chat; broadcasts are also supplemented by live interactive events in which viewers participate and manipulate program content via webcam in real time, together with a live audience.

Knocka co-founder Nir Erlich said, "Knocka believes viewers want an easier way to locate the best the web has to offer. Our interactive rating platform lets users determine programming and share that information with others. To join the community, all anyone has to do is go to Knocka.tv, register and get active.”

Co-founder Sefi Wisiger added, "Knocka TV is uniting creative people from all over the web to produce the first user generated professional TV network - no programming execs, no network brass."

Among the content producers Knocka will be featuring in its channels are the Ministry of Sound, The Patrice O’Neal Show, Aniboom, Break a Leg, Mondo Media, and Shocking Humor. The playlist for each channel will be based on community preferences and programmed by Knocka TV prior to broadcast.

Published by Globes [online], Israel business news - www.globes.co.il - on December 4, 2007

© Copyright of Globes Publisher Itonut (1983) Ltd. 2007

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