Smartphones now flooding the market have long since ceased to be mere means for making calls, and are now our primary communications tool for just about everything. However, one of the cellular telephone's most useful applications is still our contacts, the list of contact that makes it possible for use to manage our communications efficiently.
Israeli start-up Quammy Ltd. aims to take this application one step further. "We turn the cellular contact list from something one-dimensional, which provides us dry information, into an application with much more depth that can turn our contact list into a real relationships system," says Quammy CEO Raz Malchi.
Malchi co-founded Quammy in 2008 with his brother, Adam Malchi, who serves as VP mobile management, and VP R&D Iddo Goren.
Quammy is a wireless infrastructure program. Downloading it enables an end user to upgrade his contact list so that instead of including just the name and telephone number, it contains a business card that provides relevant and up-to-date information about each contact. Information can include a business profile, social network accounts, important personal dates, personal websites, and so forth.
Raz adds, "We don’t replace the contact list, but improve what already exists on the cellphone. It adds dimensions to our relationships, and translates our virtual relationships into the real world."
Quammy has raised $500,000 to date from the Haifa Hi-Tech Initiatives Center, HiCenter, a joint venture of the Haifa Municipality and the Office of the Chief Scientist. The company is currently seeking financing.
Published by Globes [online], Israel business news - www.globes-online.com - on October 8, 2009
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