Supermarkets are reporting a 25-50% increase in cottage cheese sales due to bargain offers, despite the Facebook boycott campaign.
However, investigations by "Globes" found that many retail chains were reporting a fall in cottage cheese sales. In some instances, special offers such as "buy one and get one free," were increasing quantities sold but not turnover at the tills.
The campaign has already added 64,000 friends, almost double the 34,000 friends who were signed on yesterday.
Yitzhak Alrov established the cottage cheese protest community, after he decided to pick up the gauntlet thrown down by hundreds of talkback comments to the "Globes" articles on Israel's high food prices at supermarkets. He is calling for a consumer boycott.
The price of a container of cottage cheese has risen to almost NIS 8, and it is just one of many food items whose prices have soared since they were taken off the list of goods controlled by the government. "Globes" investigated food prices in Israel and its comparison with prices in Europe and the US found that prices in Israel were substantially higher.
Published by Globes [online], Israel business news - www.globes-online.com - on June 16, 2011
© Copyright of Globes Publisher Itonut (1983) Ltd. 2011