Genesis led the round, joined by Eric Schmidt's Innovation Endeavors and private investors.
Commerce Sciences Ltd. has raised $1.5 million in its first financing round, led by Genesis Partners and with the participation of Eric Schmidt's Innovation Endeavors, and private investors.
Commerce Sciences was founded in July 2011 by Aviv Revach and Eyal Brosh. The company is developing an engine that provides automatic personalization and analysis of online buyers' conduct. The product is used in e-commerce sites and customers worldwide.
Brosh said that the proceeds would be used to upgrade the product and for hiring software engineers, marketers, and user interface staff.
Published by Globes [online], Israel business news - www.globes-online.com - on January 17, 2012
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