App recommendation start-up YouAPPi Ltd. has raised $1 million in its seed funding round, from undisclosed private investors. The company's smartAPP is a cross-platform app recommendation system called that will work with iOS, Android, Windows Phone, and web-enabled devices such as smart TVs and PCs.
The app analyzes content users that have downloaded to deliver targeted ads. The company claims that, during a trial on iOS, 30% of users downloaded an app recommended by smartAPP.
youAPPi CEO and co-founder Moshe Vaknin said, "Right now, there is no easy and effective solution for app developers to promote their apps and gain loyal users. Based on feedback from partners and our own internal test, we believe that youAPPi solves the app distribution challenges for all players in the app ecosystem - users, publishers and app developers."
The company was founded in 2011.
Published by Globes [online], Israel business news - www.globes-online.com - on July 3, 2012
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