Appside? Israelis lead world in application usage

A report by mobile marketing firm Velti finds that Israeli smartphone users spend 80 minutes daily on apps.

As much as Israelis love their smartphone they love their smartphone apps, using them more than anyone else in the world. A report by mobile marketing company Velti plc (Nasdaq: VELT) found that, as of June, Israeli smartphone users were number one in the world in the use of apps. Israeli smartphone and tablet apps use them for an average of 80 minutes a day.

Sweden is in second place, with Swedes using apps for an average of 76 minutes a day, followed by Singapore, with an average of 75 minutes a day. The US is in eighth place, with Americans using apps for an average of 38 minutes a day.

Velti said that in the battle for smartphone operating system leadership, Apple Inc. (Nasdaq: AAPL) is widening the gap over Google Inc's (Nasdaq: GOOG) Android in user exposure to advertisements 62% to 38%, respectively. Use of sports apps rose by 76% and use of games apps rose by 90%. Since May, the effective cost per mille (eCPM) also rose, especially for sports apps ($0.76) and games ($0.90).

Published by Globes [online], Israel business news - - on July 22, 2012

© Copyright of Globes Publisher Itonut (1983) Ltd. 2012

View comments in rows
Update by email about comments talkback
Your name
Please insert your name
Hyperlink in a new window Hyperlink Right Left underline italic bold Bulleted List Ordered List Face1 Face2 Face3 Face4 Face5 Face6
Your comment

You comment was recieved and soon will be published.
In posting comments, I agree to abide by the Terms of Use
Globes encourages lively and frank debate, but posts that the editors consider merely abusive or otherwise inappropriate will be removed. Report inappropriate content
Thank you for posting your comment, which will be reviewed for publication.
Loading Comments...load
Load more comments
Twitter Facebook Linkedin RSS Newsletters גלובס Capital  Markets Conference 2017