Social gaming co Playcast in Cisco collaboration

Playcast Media Systems signed collaboration agreements with set-top box manufacturers Cisco, Nvidia, Pace, and AirTires.

Gaming on demand developer Playcast Media Systems Ltd. has signed collaboration agreements with set-top box manufacturers Cisco Systems Inc. (Nasdaq: CSCO), Nvidia Corporation (Nasdaq: NVDA ), Pace plc (LSE: PIC), and AirTires Inc. The company said that the deals add more than 100 million households for its installations on top of its current partnerships with Samsung Electronics Co. Ltd. (KSX: 5930; LSE: SMSN) and Sagem SA.

The set-top box manufacturers will integrate Playcast's streaming technology so that games can be instantly streamed to cable and IPTV subscribers around the world. Playcast Cloud Gaming TV is the world's first gaming-on-demand technology for cable and IPTV services, using proprietary technology to process off-the-shelf PC games and distribute the game's audio and visual output as a regular video stream to ordinary cable and set-top, on-demand boxes like those manufactured by Samsung, Sagem, Cisco, Motorola, Pace and AirTires. Playcast video game partners include renowned publishers such as Atari, Capcom, Codemasters, Disney, Sega, THQ, Warner Bros.

Playcast CEO Guy De Beer said, "Game developers have long relied on consoles, PCs and mobile devices to bring their games to consumers. But cloud gaming, and more specifically, our technology, changes that model. These new technology partnerships are great news for cable providers. Now they too can get in on the game and deliver some of the world's most popular gaming content directly to subscribers around the globe." Playcast's service brings the world's major video games brands as a managed streaming service to TV operators, and is integrated as a software application on existing set top boxes and other video-enabled connected device. The service is embedded into the TV lineup, just like another video channel on Pay-TV platforms.

Published by Globes [online], Israel business news - www.globes-online.com - on September 23, 2012

© Copyright of Globes Publisher Itonut (1983) Ltd. 2012

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