App controlled paper plane co Powerup Dart raises $1.2m

Powerup Dart Photo: Powerup Toys

The Israeli company has run one of the most successful ever campaigns on Kickstarter.

Israeli smart paper plane company Powerup Dart has raised over $1.2 million on crowdfunding site Kickstarter. Founded by CEO Shai Gotein, the company has developed a paper airplane controlled by a smartphone app capable of undertaking a wide range of aerobatic tricks including loops, flicks and barrel-rolls.

The company gave itself a very modest target of $25,000 and by today, with a week remaining in the campaign, it had raised $1.234 million. It has been one of the most successful campaigns ever on Kickstarter. For $29 plus shipping ($5 in the US and $8 everywhere else in the world), Powerup Dart guarantees delivery by Christmas. The item will retail in stores for $45.

Users need only fold the small paper plane, attach the DART module and then connect it to their phone.

Published by Globes [online], Israel business news - www.globes-online.com - on October 11, 2017

© Copyright of Globes Publisher Itonut (1983) Ltd. 2017

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Powerup Dart Photo: Powerup Toys
Powerup Dart Photo: Powerup Toys
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