Digital picture organizer Flayvr raises $2m

The company will use the proceeds to expand US operations and extend its platform.

Digital picture organizer Flayvr Ltd. has raised $2 million. Kaedan Capital led the round, and was joined by Aviv Venture Capital, iAngels, Igal Ahouvi's Partam Hi-Tech, former Microsoft VPx Moshe Lichtman and Hank Vigil, and other private investors. The company will use the proceeds to double its staff, expand US operations, and improve and extend its platform, which currently includes mobile gallery replacement apps for iOS and Android.

“In no uncertain terms, the personal mobile and online photo and video experience is broken. We are constantly capturing precious moments that either sit in the endless scroll of the gallery on our phones or are uploaded to a cardboard shoebox in the cloud and forgotten,” said Flayvr CEO Ron Levy. “People want to go back and unearth prized photos, revisit memories, and share them with friends without digging through thousands of thumbnails. Without context and smart organization that task is insurmountable. That is the problem we set out to solve, first on mobile and extending into that big shoebox in the cloud and beyond mobile."

Flavyr cites an estimate by Yahoo! that over 880 billion photographs will be taken and stored online in 2014 alone. Flayvr's big data media analytics proprietary technology analyzes large amounts of contextual data around social, behavioral, user-generated, geolocation, computer-vision and time-based signals to improve photo and video organization, and create new contextual viewing and sharing experiences based on collected memories rather than individual photos.

Flayvr founders Levy and CTO Adi Ashkenazi are both veterans of the IDF 8200 Intelligence unit and graduates of Tel Aviv University.

Published by Globes [online], Israel business news - www.globes-online.com - on April 9, 2014

© Copyright of Globes Publisher Itonut (1983) Ltd. 2014

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