Four months after launching a flower delivery service, Gett (formerly GetTaxi) is finally launching a new category in its special services. The company announced today that it is launching a courier service that will pick up a parcel within ten minutes of a call and deliver it for a charge of NIS 25-55, depending on the area.
The company says that the service will initially operate in Tel Aviv, Ramat Gan and Givatayim, but, if the flower delivery service launched in July in the same areas and still confined to them is any guide, there is no certainty that the new service will be expanded to additional cities in the near future.
The courier service will operate only from Sunday to Thursday, from 11 am to 8 pm, and payment will be by credit card. Users will be able to see the cost of the delivery before the courier arrives to pick up the parcel by inputting the delivery address into the Gett app.
The service is meant for envelopes and small packages of up to three kilograms, and will initially be for private customers only. The company says the couriers will travel on motor scooters, and, contrary to what might have been expected, the service will not make use of taxis that are in any case on the move in these cities. The couriers will work with Gett on a similar model to that of the taxi drivers, meaning that they will be independent couriers or couriers who work with dispatch companies, but they will not be Gett employees. Gett will be responsible only for operations and administration.
The launch of the new service comes more than six months after the company announced the change of its name to Gett, and its intention of launching complementary services such as flower deliveries, pizza deliveries, ordering massages, calling a doctor, all at the press of a button via Gett's technology. Despite the apparently large promise, the services are being launched slowly, in a few, restricted areas, at defined times, and not always with the possibility of customization. For example, in the flower delivery service, the customer cannot choose which flowers he or she wants. Instead there is a set bouquet chosen by the company and changed periodically, and it can be ordered only in certain parts of Tel Aviv, Ramat Gan and Givatayim.
Published by Globes [online], Israel business news - www.globes-online.com - on November 10, 2015
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