Israeli automated in-app marketing platform developer Insert has raised $10 million in Series A financing led by Battery Ventures and others including Shlomo Kramer. As part of the financing, Battery Ventures General Partner Itzik Parnafes will join Insert’s board.
Founded in 2015 by CEO Shahar Kaminitz and VP development Yaron Goldberg, and based in Yakum north of Tel Aviv, the company has raised $15 million to date.
Insert's product is already in use by large financial services institutions and global retailers. The company will use the new funds to ramp up product development, sales and marketing; and its overall US presence.
Insert’s catalog of pre-built, mobile-app features enable marketers to add new engagement tools to their existing iOS and Android apps in just minutes, without requiring any coding or app store approval. The platform is focused on driving end-users’ loyalty and conversion.
Kaminitz said, “Mobile marketers struggle with the rigidity of apps and what can be described as ‘creative lag’ the time it takes to get any new or modified feature into the end-users’ devices."
Published by Globes [online], Israel business news - www.globes-online.com - on August 7, 2016
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