Israeli SaaS startup Memeni has raised $2.5 million in seed funding from prominent angel investors including Israeli media company Adler Chomski, a company controlled by Marius Nacht of Check Point Software Technologies Ltd. (Nasdaq: CHKP), Jon Jaffe of Lennar and a company controlled by the prominent businessman Ronny Douek.
Memeni has developed a platform for brands to create their own customizable online communities. The company is launching its white-label SaaS solution, giving brands the ability to own a peer-to-peer community, under their own domain.
With offices in Tel Aviv and Los Angeles, Memeni was founded in 2012 by chairman Arik Benzino and CEO Adam Fogel. Memeni’s SaaS solution enables brands to quickly launch custom online communities at affordable prices, where members can enjoy exclusive content and opportunities, and brands gain access to a captive audience.
Memeni provides a site for a brand’s audience to come together and collaborate on issues important to them. Unlike large social platforms, with Memeni brands and organizations own their social pages and are not limited to a ‘like’ or a ‘retweet’. Memeni lets brands create deeper and more meaningful engagements that will lead to new customers and higher revenues.
Benzino said, “The conversation of online marketing is changing. Instead of just buying ads, smart brands have begun to form more intimate relationships with their target audiences by providing them with real value, and in turn, branding themselves as leaders in their industry. It’s a revolution in marketing perspective and Memeni is the leading technology behind this, giving brands the platform to jump on board so they won’t get left behind.”
Published by Globes [online], Israel business news - www.globes-online.com - on January 27, 2016
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