Israeli unified marketing analytics platform developer Singularhas closed a $15 million in Series A financing round from KDWC, Translink Capital, Telstra Ventures and previous investor General Catalyst. The startup's platform is already used for many of the world’s largest mobile apps and Singular will use the latest round to accelerate product development and support international expansion.
Founded in 2014, the company has raised $20 million to date. Singular's cofounders CEO Gadi Eliashiv, CTO Eran Friedman and COO Susan Kuo were all senior executives at Israeli mobile apps analytics solutions company Onavo, which was sold to Facebook for $150 million. The company is headquartered in San Francisco with its development center in Tel Aviv and offices in Berlin.
Singular helps empower data oriented marketers at companies like Lyft, Twitter, Match.com and Zynga. The Singular platform connects disparate data from any digital marketing point solution provider to uncover ROI and actionable marketing insights. Singular is the only marketing analytics platform that delivers attribution, cost aggregation, creative reporting and workflow automation, all within a single application.
Eliashiv said, “Today's digital marketers are forced to use multiple vendors and point solutions in order to do their jobs properly. From ad networks, attribution providers, to CRM and business intelligence solutions, each outputs vast arrays of data. All of these data sets are disconnected and unmanageable. This results in marketers being unable to make effective decisions let alone calculate ROI across the whole marketing stack . So, rather than building new disparate point solutions, we tackled this huge problem in a different way. We built a platform that can collect and connect with all point solution data points with a mind to unify it and therefore enable marketers to easily uncover ROI through to making actionable marketing decisions.”
Singular has tracked and analyzed more than 6 billion installs and $3 billion in digital marketing spend across industries including commerce, travel, gaming, entertainment and on-demand services. The company processes billions of consumer marketing data points on a weekly basis from over 600 essential marketing integration partners from publishers like Facebook to CRM providers like Salesforce all with a mind to deliver unparalleled granular insights across the entire marketing funnel through to ROI.
“What we are doing today is only the beginning,” added Eliashiv. “Marketing leaders, across companies of all sizes, are facing unprecedented challenges and data overload. Our continuing company goal is to build the best marketing analytics platform to ensure our customers can not only do their job - but excel at it. The next step for us is to enable marketers to do more with their data. We want to empower them with more actionable insights to help them achieve business goals. And, we can’t wait for this to happen.”
Published by Globes [online], Israel business news - www.globes-online.com - on November 10, 2016
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