Israeli network relationship management platform developer Mobilize has closed a $6.5 million Series A financing round and launched the self-service version of its product. The investment was led by Trinity Ventures with the participation of Floodgate Ventures, Hillsven Capital, Array Ventures, Upwest Labs in addition to SaaS angels such as Eoghan McCabe, CEO of Intercom.io, and Sanjay Subhedar.
Mobilize is a comprehensive communication solution, which is designed to solve the huge challenges of organizing and communicating with large external groups, and is optimized to help companies manage and motivate external groups such as on-demand workers, developer groups, contractors, resellers, and influencers. In the past year, while still in stealth mode, Mobilize worked with leading brands such as Microsoft, Docker, Etsy, MakerFaire, the UN, MasterCard, Salesforce, and Prezi as design partners. These companies as well as just over 100 others have adopted Mobilize to allow over 5,000 network managers to manage over a quarter of a million global partners. Mobilize has now launched a self-service version of the platform to enable all organizations to benefit from the power of an optimized group management platform.
With offices in Tel Aviv and San Francisco, Mobilize was founded by CEO Sharon Savariego and CTO Arthur Vainer.
Savariego said, “In the new economy, companies and organizations increasingly rely on large numbers of people outside their organization to achieve their missions. Groups have become business-critical and there is a growing need for group communication within every business,” said Sharon Savariego, CEO and cofounder of Mobilize. “We saw the group communication tools that existed were designed for small social groups but not adequate for professional organizers, so we created a dynamic platform enabling anyone to organize, motivate and lead their various groups toward action. The platform is flexible enough to support groups as diverse as brand ambassadors, developer networks, marketplace sellers, resellers, product beta testers and many more. With this new investment, we will be expanding our teams in both San Francisco and Tel Aviv and will develop additional capabilities and partner integrations to further empower our Mobilize networks. ” “There are over a billion groups active today. Group communications solutions such as Google, Yahoo and Facebook have not evolved to meet their needs for situations where the communications are mission critical and not just casual chatter,” said Ajay Chopra, general partner at Trinity Ventures. “The Mobilize team has seized on this business opportunity and taken group communications to the next level with a well-thought out platform optimized for effective group communication. Think of this as ‘Slack for external communications’ to actually get stuff done! The company’s rapid adoption by leading brands was proof to us of this unmet need.”
Published by Globes [online], Israel business news - www.globes-online.com - on September 21, 2016
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