Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR) is launching a new venture: medical services for its customers through smartphones and tablets. Israel's Orange franchisee today announced a cooperation agreement with MedTrix that will enable its customers to obtain medical services, including prescriptions, hospital referrals, and confirmation of illness, directly from both Israel and overseas for NIS 19.90 for a family of five. The service will be available 24/7 through a video call with MedTrix's doctors.
Partner VP marketing Yigal Barkat said, "In January this year, we announced our readiness to operate the first 4G network in Israel. This technology fosters progress through new products, and as a leading communications company promoting innovation and creativity, we are committed to developing products with significant added value for our customers. The 4G network allows high-quality video calls with a real-time experience for the first time, in which the doctor is closer than ever."
MedTrix CEO Yves Biton said, "MedTrix, which combines medical expertise and technology, is developing new solutions in medicine in order to upgrade diagnostic capability and response time for providing treatment to patients. Orange proposed a major step forward, in which we will make optimal use of our vast experience in providing medical consultation , and make it available everywhere, at any time. Cooperating with a technologically leading communications company was very attractive and appeared natural to us. Results came quickly, and today we are launching an advanced medical service, which is one of the first in the world."
Published by Globes [online], Israel business news - www.globes-online.com - on September 28, 2014
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