Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR) responded this morning to the aggressive subscriber plans announced by its rivals last week, and itself announced a deal available for a short time from 012 Mobile (the discount brand of Partner subsidiary 012 Smile) consisting of unlimited calls and SMS, 3 giga broadband and 500 overseas call minutes, for NIS 39 monthly.
Partner VP Itzik Benvenisti said, "Mobile subscribers are currently being tempted by attractive rates for a short, defined period, after which the price rises steeply. Today's offer from 012 Mobile provides certainty, with a fixed and very reasonable expenditure on mobile services."
The company says that, unlike with other companies, its offer applies to everyone, including existing 012 Mobile subscribers. For those interested in the plan but with 5 giga broadband, it is offered for NIS 49 monthly. It is available until January 16 or for the first ten thousand people who apply.
Published by Globes [online], Israel business news - www.globes-online.com - on January 4, 2015
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