Israeli startup Start A Fire has raised $2.5 million in a Series A funding round led by Canaan Venture Partners. The round also included existing and new investors such as Lool Ventures and Aleksandar Totic of Netscape. Launched last year, Tel Aviv-based Start A Fire has raised $3.6 million to date.
Start A Fire has developed a unique social attribution tool for marketers, brands and publishers. The new funding will allow the social attribution tool to build on the success of its current offerings, expanding its creative-driven team to introduce new social recognition functionalities for brands, publishers, influencers and marketers.
Start a Fire cofounder and CEO Oren Barzliai said, “Brands, bloggers and influencers are all working hard to build their communities by discovering and sharing great content, yet they still aren’t able to get the full value out of these efforts. Start A Fire enables them to add their content recommendations to any link they share, increasing their exposure and enabling them to reach new audiences. This funding will allow us to further develop a comprehensive and seamless attribution solution that addresses the key needs of content sharers across all verticals, struggling to maintain control of their social footprint and maximize their reach.”
Canaan Partners Israel's Izhay shay said, “Canaan Partners Israel is always looking for innovative companies that identify a fundamental market challenge and address it head on. By channeling content recommendation into social, Start A Fire is already effecting the way brands and social influencers operate while providing significant benefits to publishers around the globe. We look forward to working together with the Start A Fire management team as they continue to redefine the way we understand and engage with social media.”
Published by Globes [online], Israel business news - www.globes-online.com - on March 22, 2016
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