Sports virtual reality co Replay Technologies raises $13.5m

NBA

The Israeli startup's services encourage viewers to 'jump' into live events and experience them from any perspective.

Israeli sports imaging startup Replay Technologies has raised $13.5 million in a Series B financing round. The investment was led by Deutsche Telekom Capital Partners (DTCP).

The proceeds will support Replay Technologies development of next-generation, multi-dimensional video imaging technologies. The Tel Aviv-based company has already introduced Free Dimensional Video (FreeDTM), which allows viewers to see and experience real-life scenes through immersive camera views from multiple angles. The latest round brings the total raised by Replay Technologies to date to $27 million. Other investors include Dallas Mavericks owner Mark Cuban, Samsung Ventures, and OurCrowd.

Replay Technologies is exploiting the potential growth of virtual reality and augmented reality, and supports a service that encourages viewers to 'jump' into live events and experience them from any perspective. Replay Technologies' FreeDTM technology is shaping the way people interact, control and watch live events. Most recently, this vision came to life when Replay partnered with Intel to deliver consumer-controlled, 360-degree instant replays for the NFL during Super Bowl 50 and for the NBA during the All-Star Weekend.

Based in Ramat Hahayil in Tel Aviv, the company was founded in 2011 by CEO Oren Yogev, CTO Mateo Shapira and COO Aviv Shapira. Replay Technologies has 100 employees according to IVC.

Replay Technologies cofounder and CEO Oren Yogev said, "This investment will allow us to move faster than ever to turn our vision for the future of video into reality. DTCP's conviction has paved the way for a significant round which will allow us to focus on taking the technology to the next step - mass consumer adoption. The combination of VR gear and our unique content will allow viewers to completely immerse themselves into a sports broadcast alongside - and often in a more immersive way - than those on the ground."

DTCP CEO Vicente Vento said, "We met Replay Technologies last year in Israel and experienced first-hand what this technology could mean for the VR space. Through our careful evaluation, it became clear that Replay Technologies' platform could revolutionize VR for sports and live events.

Published by Globes [online], Israel business news - www.globes-online.com - on March 1, 2016

© Copyright of Globes Publisher Itonut (1983) Ltd. 2016

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