Student boycott hits Tnuva sales

Retailers have told "Globes" that sales of Tnuva products fell 7-8% yesterday.

13 September 11 14:53, Ilanit Hayut

Sales campaigns by Tnuva Food Industries Ltd. have not been able to block the consumer boycott of the company. Retailers have told "Globes" that sales of Tnuva products fell 7-8% yesterday, in both quantitative and financial terms. At the same time, sales of Strauss Group Ltd. (TASE:STRS) and Tara Dairy products rose.

One supermarket said that the drop in Tnuva sales stood out against a 20% increase in sales of dairy products, compared with Thursday. Another supermarket said that sales of Strauss and Tara Dairy products rose 10-11% yesterday.

All three dairy companies have launched sales campaigns to boost consumption after a sharp drop in sales in July.

Meanwhile, students are continuing their protests at supermarkets. This morning, groups of students stood outside supermarkets in Tel Aviv and Ra'anana, include a Shufersal in Ramat Aviv, a Mega in the City on Ibn Gvirol Street, and the Shufersal at Ra'anana Junction. The students distributed flyers to persuade shoppers to boycott Tnuva.

Published by Globes [online], Israel business news - www.globes-online.com - on September 13, 2011

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