Mobile advertising co Todacell raises $1m from Amdocs veterans

The company is opening five new sales offices including in New York and Toronto.

Publisher-centric mobile display ad network developer Toda!Cell Ltd. has raised an additional $1 million from current investor AfterDox. Todacell CEO Moshe Vaknin said that the company has earmarked the proceeds for sales and marketing, with five new sales offices opening in New York, Los Angeles, Toronto, London, and Bombay.

AfterDox is a group of angel investors founded by former Amdocs Ltd. (NYSE: DOX) executives. It invests in early-stage IT, telecommunications, and Internet start-ups. Todacell has raised $2 million from AfterDox and others, including $350,000 seed funding from the Fore Group.

Published by Globes [online], Israel business news - www.globes-online.com - on March 21, 2010

© Copyright of Globes Publisher Itonut (1983) Ltd. 2010

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