Internet company Wix.com Ltd. (Nasdaq: WIX) has signed a cooperation agreement with Facebook that will enable Wix users to generate automatic advertising campaigns on Facebook. Wix has developed a platform, designed mainly for small businesses, that makes it easy to create a website.
A year ago, as part of its product line, Wix launched Wix ShoutOut, a program designed to send and share newsletters. As part of its cooperation with Facebook, ShoutOut users will be able to convert the newsletters created into Facebook advertising campaigns. The system will let ShoutOut users select images and text from the newsletter, and convert them automatically to Facebook-compatible advertising.
In addition, the target market for the campaign will be determined through Lookalike - a Facebook advertising tool that helps find the relevant target market for advertisers. Users will be able to create personalized advertisements, define the campaign targets, and set the advertising budget from the Wix platform.
"The integration between Wix ShoutOut and the Facebook advertising system provides small business owners with a great tool," says Wix VP marketing Omer Shai. He noted that over a million people had already created and shared newsletters using ShoutOut. "The new cooperation with Facebook enables our customers to create and distribute content on various platforms in order to maximize its marketing potential," Shai added.
According to Facebook preferred marketing developer program global director Steve Irvine, "Wix and Facebook have the same goal: to offer businesses, large and small, simple and effective marketing tools. Our cooperation will enable Wix ShoutOut users to present through Facebook the marketing content of their newsletters to new and significant target markets for their businesses."
Wix was founded by CEO Avishai Abrahami. The company held its Nasdaq IPO in late 2013 at $16.50 per share, and the share has since climbed 45%, making its current market value $924 million. The company expects to make a profit in its next quarterly report (on the basis of adjusted EBITDA - profit before interest, taxes, depreciation, and amortization). The company expects $200-204 million in revenue in 2015, and $7-9 million in adjusted EBITDA.
Published by Globes [online], Israel business news - www.globes-online.com - on July 14, 2015
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