Netanyahu a YouTube favorite in the Arab world

18% of those who watch YouTube clips of the Israeli Prime Minister are Egyptians, and 11% are from Saudi Arabia.

1 September 11 11:27, Roy Goldenberg

Egypt and Saudi Arabia are following Netanyahu closely: 18% of surfers who have watched YouTube video clips of Prime Minister Benjamin Netanyahu are from Egypt, second only to the US (23.4%). This data was published by the Prime Minister's office in a report to mark the first year of operations of its social media channels. The figures also show that Israel only comes in third place, with 15% of total viewers. Surfers from Saudi Arabia made up 11% of viewers.

There are 100 video clips on Netanyahu's YouTube channel; according to the Prime Minister's office statistics, which has so far had 290,000 viewings, 20% from mobile handsets. The most viewed clip on the channel is Netanyahu's Ramadan greetings, which received 80,000 hits, 60% from Arab countries.

Egyptians are also very active on Netanyahu's Facebook page and Twitter account, the status of which is many times presented in Arabic along witih Hebrew and English. Netanyahu's Facebook page has 17,400 friends, 52% of which are men.

More than 10,000 surfers, who follow Netanyahu on Twitter, have tweeted 770 times this past year. According to data from the Prime Minister's office and Twitter Analytics, the US is leading considerably in the number of surfers who follow Netanyahu, with New York, the leading state.

Israel is second, followed by the UK, Canada, Germany, Egypt, and Brazil.

Another interesting statistic shows that most surfers following Netanyahu's social activities are middle-aged. The largest age group is ages 55-64.

This age group is considered less active on social networking sites. These statistics could present a problem, however, for Netanyahu, since Netanyahu's activity on social networking sites was supposed to draw the attention of young people, but this has not been the case.

Published by Globes [online], Israel business news - www.globes-online.com - on September 1, 2011

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