For registration please call from any (Israeli) number *5988 or
contact Ms. Lea Gelibter at 972-3-953-8660 lea-g@globes.co.il

The conference is Israel’s biggest annual event in the communications and marketing industries. Many industry leaders, as featured speakers from overseas, will make their presentations in English, and other sessions will be simultaneously translated into English.

Program
8:30am 09:30am Registration & Networking

09:30am 11:00am Opening plenary
Opening Words: Eitan Madmon, CEO, Globes
Haggai Golan, Editor-in-Chief, Globes in a conversation with Zaki Rachiv, Businessman
In the presence of Minister of Communication MK Moshe Kahlon

Speakers:
David Klein, CEO & Publisher of Ad Age
Martin Lindstrom, Chairman Brand Sense Agency (Recorded Interview)

Discussion with Lilac Sigan, Editor, "Globes this Evening"; Charles Levinson, Jerusalem Bureau Chief, Wall Street Journal; Reena Ninan, FOX News; Tobias Buck, Jerusalem Bureau Chief, Financial Times; Amos Shapira, CEO, Cellcom Cellular

The 2010 Globes Brand Index Revealed

11:00pm 11:30am Networking

11:30am 12:45pm Parallel sessions
Digital Lab
The Old Models Have Collapsed. Come and Meet the New Models
Guest Speaker: Simon Bond, Global Head of Innovation, Proximity Worldwide, founder of Digital Lab
Delivering an overview on the trends, media and methods fueling the new digital revolution and will address the profound implications of this new era on the business landscape, the wired consumer and corporate marketer moving forward. Mr. Bond will illustrate the methods by which Proximity has successfully led clients through this new paradigm by driving digital into the hearts of client organizations for deeper, dynamic and adaptive relationships with consumers.
Presenting the Speaker: Alon Gal, CEO, Data Pro Proximity
Q & A with the audience

11:30am 12:45pm
Figuring Out the Communication Market
How will the reforms and regulations the Ministry of Finance & Communication are leading will change the communication market once they will come into effect •
Case Study presented by PricewaterhouseCoopers Israel

Participants:
Itzik Benbenisti, CEO Bezeq International; Avraham Burshtein, CEO MIRS Communications; Dr. Assaf Cohen, Senior Deputy Director general for Economics, Ministry of Communications; Avi Hochman, Israel Postal Company; Amos Lasker, CEO Israel Electric Corp

Research: Inbal Orbach-Gamliel, Senior Manager, Kesselman & Kesselman, PricewaterhouseCoopers Israel
Host: Gad Perez, Telecom Correspondent, Globes

11:30am 12:45pm
A Brand is a Brand is a Brand
Guest Speakers:
Simon Harrop, CEO, BRAND Sense Agency
Why Sensory Branding?
Julian Treasure, Chairman, The Sound Agency
“Sound Affects”-The Power of Sound
Presenting the Speakers: Eran Zalsman, CEO, Ashkenazy Zalsman BRAND Sense Agency

Participants : Iris Beck, CEO, McCann Erickson Israel; Ran Guron, VP Marketing, Bezeq: the Israeli Telecom Corp; Udi Pridan, CEO Reuveni Pridan; Kobi Marenko, CEO Logia
Host: Rottem Danon, Editor "Firm"

Revealing the Advertizing Agencies in the First Two Quarters
Nati Yacobi, CEO, Ifat Advertising Monitoring

12:45pm 2:00pm Networking - Lunch

2:00pm 3:30pm Parallel sessions
Digital Lab
Social Networks A Breakthrough in the Business Thinking
Guest Speaker: Steve Ennen, Managing Director, Wharton Interactive Media Initiative
The world of interactive media has caused the academic and practitioner worlds to collide and align in ways never seen before. What is considered academically practical by academia and practically academic by industry is increasingly blurred. Steve Ennen will discuss the top ten learning’s from seminal academic and practitioner conferences recently held on social networking and user-generated content.
Presenting the Speaker: Alon Gal, CEO, Data Pro Proximity
Q & A with the audience

2:00pm 3:30pm
The Magic Formula for a Winning Format
What is a format? Why can it be patented? How do you sell it? • How to make a profit from selling formats abroad • Successful business models for exporting formats

Guest Speaker: Virginia Mouseler, Managing Director The WIT; A leading agency specialized in research and information on TV programs worldwide - The current programming/creative trends that will cover entertainment, factual and scripted formats

Participants:
Avi Armoza, CEO, Armoza International Media; Adi Cohen, VP Marketing, Cellcom; Guy Hameiri, CEO Abot, Reif, Hameiri Production; Adir Miller, creator of "Traffic light"; Nadav Palti, CEO Dori Media; Udi Miron, CEO Ananey Tikshoret;
Host: Li-or Averbach, Communication Correspondent, Globes

2:00pm 3:30pm
Technology, Creativity and Advertisement How Does it All Merge
The influence of technology on advertizing, the creative world and the digital screen• The advertisers' challenges & needs in the digital era
Introduction and Host: Nir Lamper, CEO Golden Pages Group

Guest Speakers:
Sam Ball, Creative Manager in the agency Mean Lean Fighting Machine - “Advertising and the Machine”

Jerome Grateau, Head of Media Platforms, Google - The New Generation of Advertizing Technologies are Already Here

Participants:
Eran Arden, CEO, Grey Interactive; Guy Alon Eliav, CEO nana10 & Messa; Yifat Ben Hay Segev, CEO IARB; Liran Dan, VP Interactive Media, Channel 2 News; Sagi Stunis, CEO, Internet Rating Committee
Host: Noa Parag, Internet correspondent, Globes & Rottem Danon, Editor "Firm"

3:45PM
Making Sense-The Secrets of Sensory Branding
An engaging, interactive session where one will get an introduction into the power of the senses to drive loyalty, engagement and sales for your brand.
Simon Harrop, CEO, BRAND Sense & Julian Treasure, Chairman, The Sound Agency

3:45PM
?How to be a start-up that is worth investment or an exit
?How to keep the money after the exit
When and how should the start up offer itself to an international company?
Tzahi Weisfeld, Senior Director of Business Development and Strategy at Microsoft Israel R&D center; Dani Cohen, Partner Gemini

3:45PM
Creativity in Formats
The tools to prepare a successful format
Virginia Mouseler, Managing Director The WIT; A leading agency specialized in research and information on TV programs worldwide

For registration please call from any (Israeli) number *5988 or contact Ms. Lea at 972-3-953-8660 lea-g@globes.co.il