Participants:

The Globes Digital Toolbar – the 2013 elections in Israel- Roy Goldenberg, Internet, Digital and Media Correspondent, Globes Ayelet Frish, Spokesperson and New Media Adviser to the President of Israel. Case Study: President Shimon Peres, 360 Degrees: Promoting politicians in social media
Liz Gannes, Senior Editor, AllThingsD
Colonel Ariela ben Abraham, Head of communication, DPT
Eran Gefen, Founder & CEO, FanGager
Dr. Gil Samsonov, Partner, Glickman Nettler Samsonov advertising agency
Tali Ben Ovadia, VP Content & Editor- in-Chief, Walla
Moderator: Li-Or Overbach, Editor, Firma Magazine, Globes