In the world of communications borders are shifting, new realities are arising, and consumer behavior is taking new forms. We are witnessing a revolution in the breaking of boundaries between different sectors such as wireless, Internet, advertising, marketing, and so on.
Given this changing scene, "Globes" decided to launch a new conference with the aim of taking all channels and applications and presenting the "Cross Platform Strategy" trend. This strategy rests on three pillars:
1. Marketing: one platform promotes another.
2. Content: Flow of content from one platform to another.
3. Consumer: A new world of consumer behavior.
The conference, being held this year for the first time, aims at becoming the pacesetter for this wide market. It will cover all the subjects that matter in an advanced, innovative, global communications market, and will be a forum for discussion groups and networking.
The conference will put the spotlight on each area: media, advertising, Internet, and so on, and will discuss influences and trends, analyzing each area against the background of the developments that are unique to it. Discussions will look at likely future changes, and will be aimed at analyzing and presenting new models in various sectors.
The target audience is top management from the communications, wireless telephony, media, Internet, advertising, marketing, and strategic consultancy industries; high-tech entrepreneurs; communications consultants; analysts; regulators; bloggers; and others.
Confirmed speakers include:
Magid Abraham, President and Co-founder, ComScore
Bob Garfield, Blogger, Advertising Age
Greg Harper, President, Cerberus Corp
Prof. Christoph Loch, Prof. of Technology and Operations Management, INSEAD
Brett Shevack, Vice Chairman-Brand Initiatives, BBDO New York
Joanna Shields, President, Bebo
Wang Shuo, Managing Editor, Caijing Magazine
Speakers at recent Globes Conferences included:
Robert Friedman, International Editor, Fortune; Tom Glocer, CEO, Reuters; Gerd Leonard, Media Futurist and CEO Sonific; Marissa Mayer, VP Search Products & User Experience, Google; Walter Mossberg, Personal Technology Columnist, The Wall Street Journal; Craig Newmark, Founder, Craigslist;
Dr. David Nordfors, Program Director Innovation Journalism, Stanford University; Martin Pompadur, Executive VP, News Corp. and Chairman of News Corp. Europe; Richard Quest, CNN Anchor and Correspondent; Kevin Rogers, CEO, Saatchi & Saatchi; Eric Salama, Chairman and CEO, Kantar Group (WPP Subsidiary); and Dr. Yossi Vardi, Investor and Entrepreneur.
For more information and registration please contact Danor Zussman at
+972-3-953-8678 email: Danor-z@globes.co.il
לתשומת לבכם: מערכת גלובס חותרת לשיח מגוון, ענייני ומכבד בהתאם ל
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